Scott Mitchell Rosenberg is the Chairman and CEO of Platinum Studios, Inc., an entertainment company that controls a large library of comic book characters. Rosenberg as producer, with Platinum Studios, adapts them for film, television, and all other media. The library includes characters that have appeared worldwide in millions of comics. Rosenberg established Platinum Studios in 1997, following a successful, high-profile career as the founder of Malibu Comics, a leading independent comic book company that he sold to Marvel Comics in 1994 after which becoming the second-highest-ranking executive at Marvel. During his time at Malibu, Scott Mitchell Rosenberg broke every sales and marketing record known to independent comic publishing and led many successful comic spin-offs into toys, television, and feature films, including signing the billion-dollar live-action film and animated television phenomenon Men in Black with Sony Pictures.
Platinum Studios, with Rosenberg as a producer, has released films and television programming with Universal Pictures, Paramount Pictures, DreamWorks Films, MGM, Showtime, and Lionsgate, and has developed film or television with others, including Disney, Time-Warner’s New Line Films, 20th Century Fox and Sony Pictures Entertainment.
Rosenberg has teamed up with many other film and television producers for both development and production including Steven Spielberg, Ron Howard, Brian Grazer, Kurtzman & Orci (Transformers), David S. Goyer (The Dark Knight, Man of Steel), John Williams (Shrek), Robert Cort (Mr. Holland’s Opus and Bill and Ted’s Excellent Adventures), David Heyman (the Harry Potter movies), Gil Adler (Superman Returns), Denis L. Stewart (Teenage Mutant Ninja Turtles) and many more of note.
Appearing 14 times on the New York Times Bestseller list, the Cowboys & Aliens graphic novel — created by Rosenberg when he was a kid — has now been produced into its first film grossing nearly 200 million dollars, not including TV and ancillary sales, the film stars Harrison Ford and Daniel Craig.
Scott Rosenberg began his career in the comic book industry at age 13 when he started a mail-order company. He became known for picking early hits from often-unknown talent by focusing not on sales but on the stories they were telling. Based on his retail success, Rosenberg began publishing his own independent comic book titles, which led to the creation of Malibu Comics in 1986. His first launch, Ex-Mutants, was an instant hit. It was at Malibu Comics that Rosenberg also acquired Men in Black for comics from its creator who was passed by 70 publishers before being given a green light from Rosenberg. This, of course, went on to become the massive Men in Black franchise, currently consisting of three films, an animated TV series, a Universal Studios ride attraction, and in numerous forms of merchandise.
Since that time, Rosenberg has been recognized as a pioneer and a leader in the comic book industry. He recognized that comics were on the verge of one of many revolutions that would allow the opportunity for new, smaller publishers, and that the advent of the Macintosh computer (circa 1986) and other technological advances of that time would soon allow those smaller companies to look bigger, minimizing their costs and maximizing the quality of their output. In addition, Rosenberg worked with Adobe and their Photoshop software to develop the leading standard system for the computer coloring of comic books.
Rosenberg brokered a deal in 1992, in which seven top-selling artists defected en-masse from Marvel Comics to form Image Comics at Malibu Comics instead of the major two publishers, Marvel and DC Comics. Rosenberg signed the artists to a label deal, giving the upstart creator-run publisher access to Malibu Comics’ distribution channels and well-regarded marketing division. This, and Malibu’s other titles, subsequently led to Malibu breaking all sales records for independent comics, including temporarily moving ahead of industry giant, DC Comics. Rosenberg has recently worked on a deal to bring Platinum Studios digital distribution rights to some of these same titles.
Today, Scott Mitchell Rosenberg produces and develops comic book properties for all media, including slates of live-action and animated feature films, television series for major networks, direct to DVD features, animated features, and direct to web content. His vision has allowed Platinum to develop the business model of the future where properties are developed simultaneously for multiple distribution models to maximize profitability, visibility, and availability for everyone involved, from the creator to the consumer.
He can also often be seen perusing the 1000 page plus comic character bible he created that starts before the Big Bang and spans 14 billion years and multiple dimensions!
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