Platinum Studios is a comic book entertainment company that controls a large independent library of comic book characters. Scott Mitchell Rosenberg, the chairman of Platinum Studios, is an American film, television, and comic book producer. Platinum Studios harnesses the creative power of their library of comic-book characters and adapts them for film, television and other media.
Scott Mitchell Rosenberg established Platinum Studios in 1997 following a successful, high-profile career as the founder of Malibu Comics. Malibu Comics was leading independent comic book company that he sold to Marvel Comics in 1994, then becoming the second highest ranking executive at Marvel. Malibu Comics has since been acquired by The Walt Disney Company.
Scott Mitchell Rosenberg
During his time at Malibu Comics, Scott Mitchell Rosenberg’s company broke every sales and marketing record known to independent comic publishing and was the first to launch an entire comic book publishing line via television advertising. They became the first line-wide digital comic publisher after innovatively adapting the Adobe Photoshop software for computer color production of comics. Scott Rosenberg and Malibu Comics have led many successful comic spin-offs into toys, television, and feature films, including signing the billion-dollar live action film and animated television phenomenon, “Men in Black”, with Sony Pictures, which has now generated over $1.6-billion in box office alone. Platinum Studios has been indirectly financed, in part, by royalties from the “Men in Black” franchise, including each of the “Men in Black” sequels and the multiple seasons of the animated series. “Men in Black” is the number one domestic grossing comedy, and the number one sci-fi comedy, of all time.
Scott Rosenberg has been recognized as a pioneer and a leader in the comic book industry. He recognized that comics were on the verge of one of many revolutions that would allow opportunity for new, smaller publishers, and that the advent of the Macintosh computer (circa 1986) and other technological advances of that time would soon allow those smaller companies to look bigger, minimizing their costs and maximizing the quality of their output. In addition, Rosenberg worked with Adobe and their Photoshop software to develop the leading standard system for the computer coloring of comic books.
Creator of the Cowboys & Aliens Graphic Novel
Appearing 14 times on the New York Times Bestseller list, the Cowboys & Aliens graphic novel — created by Scott Mitchell Rosenberg when he was a kid — has now been produced into its first film grossing nearly 200 million dollars, not including TV and ancillary sales, the film stars Harrison Ford and Daniel Craig.
As a producer with Platinum Studios, Scott Mitchell Rosenberg has released films and television programming with Universal Studios, Paramount Pictures, DreamWorks, MGM, Showtime, and Lions Gate Entertainment. He has also developed film and television with several others including The Walt Disney Company, Time-Warner’s New Line Films, 20th Century Fox and Sony Pictures Entertainment.
Platinum Studios has released films and television programming with Universal Pictures, Paramount Pictures, DreamWorks Pictures, MGM Television, Showtime, and Lionsgate, and has developed film or television with others, including Disney, Time-Warner’s New Line Films, 20th Century Fox and Sony Pictures Entertainment. Thus far, Platinum Studios, whose comic book rights library contains other international comic characters as well, is the only company to produce an English language live action dramatic TV series based on a French or Belgian comic book. All other productions have been animated or comedic programming. Jeremiah, a 35-hour story, told in its entirety, has been on Showtime, Syfy Channel and broadcast television, and aired worldwide. The $150 million dollar production of Cowboys & Aliens, also executive produced by Steven Spielberg is based on characters from Platinum’s library. Another film is “Dylan Dog: Dead Of Night” based on the 50 million selling comic book series, and looks to be a strong franchise as an Italian film series.
Platinum Studios Today
Platinum Studios regularly teams up with many other billion-dollar grossing film and television producers for both development and production including such storytellers as Steven Spielberg, Ron Howard, Brian Grazer, Shrek producer John Williams, and producers or story developers of major film or television productions such as “Transformers”, “Batman Begins”, “Superman Returns”, all the “Harry Potter” movies, Denis L. Stewart’s “Teenage Mutant Ninja Turtles”, “Star Trek”, and others.
Rosenberg brokered a deal in 1992, in which seven top-selling artists defected en-masse from Marvel Comics to form Image Comics at Malibu Comics instead of the major two publishers, Marvel and DC Comics. Rosenberg signed the artists to a label deal, giving the upstart creator-run publisher access to Malibu Comics’ distribution channels and well-regarded marketing division. This, and Malibu’s other titles, subsequently led to Malibu breaking all sales records for independent comics, including temporarily moving ahead of industry giant, DC Comics. Rosenberg has recently worked on a deal to bring Platinum Studios digital distribution rights to some of these same titles.
Today, Scott Mitchell Rosenberg produces and develops comic book properties for all media, including slates of live-action and animated feature films, television series for major networks, direct to DVD features, animated features and direct to web content. His vision has allowed Platinum Studios to develop the business model of the future where properties are developed simultaneously for multiple distribution models to maximize profitability, visibility and availability for everyone involved, from the creator to the consumer. Scott Rosenberg can also often be seen perusing the 1000 page plus comic character bible he created that starts before the Big Bang and spans 14 billion years and multiple dimensions!